Dave & Buster’s lets players bet against each other on arcade games

Dave & Buster’s lets players bet against each other on arcade games

Arcade giant Dave & Buster’s does It is set up so that adults aged 18 and over can place real-time bets with friends on arcade games.

Dave & Buster’s app will include an option to bet against other players, the company said Tuesday as part of a press release. The arcade company has partnered with Lucra, a company that makes gamification software, and expects to launch the betting feature in the coming months.

“This new partnership gives our loyalty members real-time, unparalleled gaming experiences and reinforces our commitment to continue improving our customer experience through innovative, cutting-edge technology,” said Simon Murray, senior vice president of entertainment and attractions at Dave & Buster’s, it said. press release.

A Lucra representative said there will be a limit on bets, but added that the company cannot yet share this limit publicly, noting that the average bet between users is $10.

The company also said it has a “comprehensive responsible gaming policy” and allows its partners to configure betting limits.

Founded in 1982, Dave & Buster’s has more than 222 locations in North America and offers everything from bowling to laser tag, plus virtual reality. The company says it has 5 million loyalty members and 30 million unique visitors to its locations annually. The company’s shares are up more than 50% in the past year.

Gambling has moved from a fringe activity to the mainstream in recent years, thanks in large part to the legalization of sports gambling in many states, which has led to a flood of apps and advertisements that has caused some concerns about the rise in problem gambling.

Dave & Buster’s efforts appear to be significantly different than those in sports betting, mainly because players bet against each other rather than the company itself.

Founded in 2019, Lucra makes what it calls “gamification services,” including “cash, e-commerce or cashless contests on partner platforms.”

“We are creating a new form of digital experience for people within these ecosystems,” said Michael Madding, Chief Operating Officer of Lucra. “We get them engaged in a new way and spending more time and money.”

Lucra says its skill-based games are not subject to the same licenses and regulations that gambling companies face with gambling. Lucra ensures that the term “bet” or “wager” is not used to describe its games.

“We use real money competitions or challenges,” Madding said.

Lucra’s matches are currently available in 44 states.

According to gaming research firm Eilers & Krejcik, the social betting category is a $6 billion industry. Several companies such as Fliff and Rebet have emerged, hoping to emulate the success of the gambling industry and capture a younger market.

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